The PR Secrets Tag!

Hi guys, today I’m doing the PR secrets tag! This tag was started by Jas, who tagged me and I thought it was a great idea. This tag is quite different from the typical blogger tag posts and I really enjoyed reading her answers! Originally this was going to go up on Thursday, then I realised Thursday is World Vegan Day. As a vegan food blogger, I felt a responsibility to try and plan something different for that. Please note, I said try. I still don’t have a clue what I’m doing and I have three days. Suggestions are more than welcome.  

The Rules: 

  1. Link back to the post that started it all 
  1. Acknowledge the person that tagged you in this (If anyone) and link back to their blog 
  1. Answer the questions below 
  1. Tag some others so they can give it a go (And let them know, obviously) 

So, without further ado, let’s get on with spilling some PR secrets… 

The Questions 

1) Do you remember the first brand you worked with? When, what and how was it? 

Yes! For gifting, it was Photowall, I got the email back in December 2017 and the post went up in January. As a first experience, it was great! The PR was lovely, there were a few hiccups placing my order and with my discount code and she was so quick to handle everything and made the transaction smooth. I’d already said no to a couple of things that didn’t feel very ‘me’ at this point so I was happy that I’d said yes to this one.  I’d been blogging about three months when I got that email.

Hugo enjoyed the collab too…


2) How do you get the majority of your PR opportunities? 

A lot of the opportunities I get come from people contacting me directly. I’ve also had quite a few opportunities come from replying to tweets asking for bloggers with interests in certain things or of a particular niche.  Recently, I started sending a few pitch emails, although that’s nerve-wracking in itself. I’ve had my first success with that, just trying to figure out a time frame that works for both myself and the brand. 

3) Are there any brands that you work with on a regular/repeat basis?  How did it happen? 

Not yet. I’ve made a few PR contacts who have sent me products from the different brands they work with, but I haven’t worked with any specific brands on a repeat basis yet.  

4) Who has been your favourite brand to work with and why? (Feel free to name) 

This is a tough one! I’ve discovered some amazing products/ brand that I wouldn’t have necessarily known about without my blog and I’ve never tried a product and really disliked it. I haven’t had any seriously horrific PR stories either *takes moment to reflect on how lucky I’ve been*. I’m going to say my favourite brand to work with was Pink Parcel, purely because of how it came about.  

I’m sure lots of you will be familiar with my period series and that’s something I’m really interested in growing. A few months ago, I made a list of possible posts I’d like to do for that series and brands/ products I’d like to feature, Pink Parcel were on that list. Literally a week later an email landed in my inbox asking if I’d like to reviews one. I couldn’t believe how it came about. As a service, I love what they do, I really liked all of the bits that came in my box and the PR was lovely too. 

Pink Parcel

5) Who has been your least favourite brand to work with?  What did they do? (Give a vague description but naming isn’t needed) 

As I mentioned in my last answer, I haven’t had any really terrible experiences. I’ve been asked to not disclose something was sponsored after we’d already agreed terms. Of course, I said no to this and they simply replied with ‘that’s fine’. I found that really confusing. If you don’t care, why did you even ask?? In a similar set of circumstances, I’ve been asked for a follow link after a post was already published despite that not being asked for when we agreed terms. But the post was already up, they’d already paid me for the post, so I declined to edit it. That’s about it I think… 

6) Has there been anything big that you’ve (perhaps reluctantly) turned down because you knew it wasn’t right for you? 

I’ve turned down lots of smaller things because they haven’t been right for me, but I can’t think of anything huge. Not long after I started posting health related content, I was asked by a fitness supplement brand if I’d feature some of their products. My post was going to be sponsored, and I’d only had one paid post at the time so it was pretty exciting to get the email.  

The PR said she’d read my health posts, and referenced some of them in her initial email, which is always nicer than generic outreach. As it was a fitness brand, I asked her if she’d seen on my blog that I follow a vegan diet as I know a lot of products contain whey. She said she had noticed that, and I thought this was all fabulous. Then she started talking about featuring a specific product, I went to their website to check it out – it was a new flavour of whey protein they were promoting.  I then brought up the whole ‘vegans don’t eat/drink dairy and whey is dairy’ thing. That email got no response and I never heard from that PR or the brand again.  Charming.

7) What’s your favourite kind of PR to receive? (e.g. food, beauty, fashion) 

I think my answer is cheating because I’ve never actually received anything like this before. As much as I love receiving beauty bits to review, and food related things obviously are very much appreciated, there is something else.  

My blog started with just skincare related posts, then I introduced food and health, now the food stuff is my main thing.  I get called a food blogger far more than anything else when other people mention me in their posts, and I’m really happy about that. So, an area I’d love to try more of is kitchen related things. I’ve been sent food related products before, but if anyone reading this wants to send me new knives, pans, cute chopping boards or anything along those lines, hi I’m ready for that. Please don’t hesitate to contact.  

Joking, kind of, not really…But that’s something I’d love to do. 

As for things I have actually been sent, anything related to This Month I think wins purely because that series means a lot to me.  

8) What would be your dream brand collaboration? 

This is SO hard. There are so many possible answers buzzing around inside my head right now. But, as someone who covers a few different subject areas, I think working with someone like Ethical Superstore would be pretty amazing. They sell a wide range of vegan food (one category, check), they also sell things like organic tampons, menstrual cups and sanitary supplies (two categories, check) and they offer beauty bits too (category three, check). 


That’s it! I hope you enjoyed reading this. It’s an area that people tend to be so quiet about for no legitimate reason at all. If you’re a newer blogger and haven’t had much experience with gifting or sponsored posts yet, I hope you found this useful! I’m not going to tag anyone specifically because I don’t want anyone to feel pressured to take part. If you’re reading and have a blog, consider yourself tagged. And of course, if you haven’t seen the original post by Jas, go give that some love now. I can’t wait to read your answers!  

Until next time, 




  1. 30th October 2018 / 8:06 pm

    This was so interesting to read! I’ve never been lucky enough to work with brands yet so I really enjoyed reading about your experiences especially because most of them have been so positive!

    Jess //

  2. 30th October 2018 / 8:10 pm

    This is such an great tag, thanks for sharing your answers Sophie! I was also tagged by Jas, so am going to do the post in a couple of weeks, I think its really interesting to find out about others PR experiences. That’s really cool that Photowall was your first opportunity, it was one of my first as well. I love the photo of Hugo inspecting your canvas, that is super cute! If I ever see anything on Twitter requesting bloggers to review knives, pans and cute chopping boards, I’ll be sure to tag you! Great post! <3 xx

    Bexa |

  3. 30th October 2018 / 8:15 pm

    I saw Jas do this a while ago and was meant to do it but never got round to doing it! I’m so nosey so i love this kinda stuff haha!

  4. Michelle Blackadar
    30th October 2018 / 8:17 pm

    what a great post! such a fun new twist on a tag, I always get so inspired by people who have experience in working with brands. I have yet to do a sponsored post but am holding out hope that it will come along someday. loved this xx

    mich /

  5. 30th October 2018 / 8:19 pm

    I think this is such a fabulous tag that Jasmine made, I got so many tips from her post, and now have loads from you! The Pink Parcel sounds like the coolest thing ever! I just found your This Month series, and love it! Such a cool idea!!

  6. 30th October 2018 / 8:23 pm

    I hadn’t heard of this tag before, it is quite different to the usual ones you see. It’s really interesting to read about your experiences! You are lucky so far to not have had any too bad experiences. That fitness brand one that contacted you is rather strange though?! Considering they apparently read your blog and knew you were a vegan… yet were still trying to offer you that product to review? Seems kind of weird to me! Maybe they just had no idea! I can imagine the dream brand collaboration was a tough one to choose, just thinking about it for me it’s a tough one! Great post 🙂


  7. 30th October 2018 / 8:31 pm

    This is such a great post idea! I’ve had a few PR things and have wondered how people have got them for their blogs so this was actually really helpful! Great post x

  8. 30th October 2018 / 9:15 pm

    Yayyyyy thank you so much for taking part <3 And glad that you've had nothing but good experiences so far with PR etc.! I also had a brand that asked me not to disclose and then said "That's fine" when I said that I had too… It's so weird haha I wonder if it was the same brand?

    Jas xx |

  9. 30th October 2018 / 10:04 pm

    This is such a fun and interesting tag! Being new to blogging I thought it was cool to have these unique questions answered, it gave me a little insight into PR for blogging. I also think it’s awesome you stuck to your guns when it came to the whet. It just shows how genuine you are as a blogger.

    Cheers xx

    Rachel |

  10. 30th October 2018 / 11:03 pm

    I loved reading your PR post tag. There is a lot of useful information here for new bloggers. It is nice to learn how the process works.

  11. 31st October 2018 / 8:07 pm

    Ooh this is a great post, I’ll have to check out some of the other posts on this tag too! I’ve done loads of collabs on instagram but I’m really new to blog collaborations and sponsored posts, so I found this post super helpful!

  12. 1st November 2018 / 12:22 am

    I loved reading through this post so much, such a fun tag! That’s so cool how Pink Parcel contacted you so quickly, they must have seen you were a perfect fit for their brand 🙂

    Kate |

  13. 1st November 2018 / 2:02 am

    This is an interesting glimpse into PR and brand deals! I haven’t broken into that yet and I’m a little anxious about it. That’s so annoying about the whey protein one! I also hate when working with someone and they make out like they’re interested and read your blog and then give it away, like ignoring that you don’t eat whey. I had someone reach out for me to join their blogging platform, saying they liked my blog and what I wrote about my life, and then called me sir!! That was a dead giveaway. Honestly, it’s not hard to look someone up before you contact them!

  14. 9th November 2018 / 8:11 pm

    I’ve never seen this tag! But I love that it sheds light on a very hidden topic! Like you, I also rejected a fair few before I actually accepted one that I thought was is inline with my blog. I also tend to stay away from the ones where it’s obvious that loads of people are working on the same campaign. One brand I have worked with twice now actually allow you to put your own spin on the post – this really helps make it not seem like everyone is posting the same content!

    Hayley | hayleyxmartin

  15. 11th November 2018 / 6:10 pm

    Hugo is just so adorable! He totally enjoyed this collab to! I love this series, I might take part too! ❤ Love, Iga

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