Hi guys, today I’m doing the PR secrets tag! This tag was started by Jas, who tagged me and I thought it was a great idea. This tag is quite different from the typical blogger tag posts and I really enjoyed reading her answers! Originally this was going to go up on Thursday, then I realised Thursday is World Vegan Day. As a vegan food blogger, I felt a responsibility to try and plan something different for that. Please note, I said try. I still don’t have a clue what I’m doing and I have three days. Suggestions are more than welcome.
- Link back to the post that started it all
- Acknowledge the person that tagged you in this (If anyone) and link back to their blog
- Answer the questions below
- Tag some others so they can give it a go (And let them know, obviously)
So, without further ado, let’s get on with spilling some PR secrets…
1) Do you remember the first brand you worked with? When, what and how was it?
Yes! For gifting, it was Photowall, I got the email back in December 2017 and the post went up in January. As a first experience, it was great! The PR was lovely, there were a few hiccups placing my order and with my discount code and she was so quick to handle everything and made the transaction smooth. I’d already said no to a couple of things that didn’t feel very ‘me’ at this point so I was happy that I’d said yes to this one. I’d been blogging about three months when I got that email.
2) How do you get the majority of your PR opportunities?
A lot of the opportunities I get come from people contacting me directly. I’ve also had quite a few opportunities come from replying to tweets asking for bloggers with interests in certain things or of a particular niche. Recently, I started sending a few pitch emails, although that’s nerve-wracking in itself. I’ve had my first success with that, just trying to figure out a time frame that works for both myself and the brand.
3) Are there any brands that you work with on a regular/repeat basis? How did it happen?
Not yet. I’ve made a few PR contacts who have sent me products from the different brands they work with, but I haven’t worked with any specific brands on a repeat basis yet.
4) Who has been your favourite brand to work with and why? (Feel free to name)
This is a tough one! I’ve discovered some amazing products/ brand that I wouldn’t have necessarily known about without my blog and I’ve never tried a product and really disliked it. I haven’t had any seriously horrific PR stories either *takes moment to reflect on how lucky I’ve been*. I’m going to say my favourite brand to work with was Pink Parcel, purely because of how it came about.
I’m sure lots of you will be familiar with my period series and that’s something I’m really interested in growing. A few months ago, I made a list of possible posts I’d like to do for that series and brands/ products I’d like to feature, Pink Parcel were on that list. Literally a week later an email landed in my inbox asking if I’d like to reviews one. I couldn’t believe how it came about. As a service, I love what they do, I really liked all of the bits that came in my box and the PR was lovely too.
5) Who has been your least favourite brand to work with? What did they do? (Give a vague description but naming isn’t needed)
As I mentioned in my last answer, I haven’t had any really terrible experiences. I’ve been asked to not disclose something was sponsored after we’d already agreed terms. Of course, I said no to this and they simply replied with ‘that’s fine’. I found that really confusing. If you don’t care, why did you even ask?? In a similar set of circumstances, I’ve been asked for a follow link after a post was already published despite that not being asked for when we agreed terms. But the post was already up, they’d already paid me for the post, so I declined to edit it. That’s about it I think…
6) Has there been anything big that you’ve (perhaps reluctantly) turned down because you knew it wasn’t right for you?
I’ve turned down lots of smaller things because they haven’t been right for me, but I can’t think of anything huge. Not long after I started posting health related content, I was asked by a fitness supplement brand if I’d feature some of their products. My post was going to be sponsored, and I’d only had one paid post at the time so it was pretty exciting to get the email.
The PR said she’d read my health posts, and referenced some of them in her initial email, which is always nicer than generic outreach. As it was a fitness brand, I asked her if she’d seen on my blog that I follow a vegan diet as I know a lot of products contain whey. She said she had noticed that, and I thought this was all fabulous. Then she started talking about featuring a specific product, I went to their website to check it out – it was a new flavour of whey protein they were promoting. I then brought up the whole ‘vegans don’t eat/drink dairy and whey is dairy’ thing. That email got no response and I never heard from that PR or the brand again. Charming.
7) What’s your favourite kind of PR to receive? (e.g. food, beauty, fashion)
I think my answer is cheating because I’ve never actually received anything like this before. As much as I love receiving beauty bits to review, and food related things obviously are very much appreciated, there is something else.
My blog started with just skincare related posts, then I introduced food and health, now the food stuff is my main thing. I get called a food blogger far more than anything else when other people mention me in their posts, and I’m really happy about that. So, an area I’d love to try more of is kitchen related things. I’ve been sent food related products before, but if anyone reading this wants to send me new knives, pans, cute chopping boards or anything along those lines, hi I’m ready for that. Please don’t hesitate to contact.
Joking, kind of, not really…But that’s something I’d love to do.
As for things I have actually been sent, anything related to This Month I think wins purely because that series means a lot to me.
8) What would be your dream brand collaboration?
This is SO hard. There are so many possible answers buzzing around inside my head right now. But, as someone who covers a few different subject areas, I think working with someone like Ethical Superstore would be pretty amazing. They sell a wide range of vegan food (one category, check), they also sell things like organic tampons, menstrual cups and sanitary supplies (two categories, check) and they offer beauty bits too (category three, check).
That’s it! I hope you enjoyed reading this. It’s an area that people tend to be so quiet about for no legitimate reason at all. If you’re a newer blogger and haven’t had much experience with gifting or sponsored posts yet, I hope you found this useful! I’m not going to tag anyone specifically because I don’t want anyone to feel pressured to take part. If you’re reading and have a blog, consider yourself tagged. And of course, if you haven’t seen the original post by Jas, go give that some love now. I can’t wait to read your answers!
Until next time,