Am I Doing This Blogging Thing Right?

Categories Blogging, Featured

First of all, of course I know there is no such thing as right and wrong when it comes to your own blog, just wanted to get that little disclaimer out of the way. Having said that, I can’t help but feel like something isn’t quite right. As the year comes to a close I’ve been reflecting on how my little space on the internet has developed over the last few months, setting some new blogging goals and reconsidering what I’m putting out there to the world.

While I’m happy with how my blog is growing, it feels a little lost. I’ve been thinking a lot lately about content, niches and general lifestyle blogs and I don’t know where my place is. I discuss two things, two things that appear completely unrelated. I don’t consider myself to be a general lifestyle blog because I only talk about two things. But then my niche is two things and is a niche even a niche if it’s two niches? *niche word count will appear down below*


Moving forward I’m not sure what this means for my blog, do I stick to one thing? I’ve even contemplated using a separate domain and splitting my content up. And while that seems high maintenance and inevitably means that each site will be posted on less regularly. Maybe that’s the way it should be. I’m going to tell you a little secret. I just switched my hosting and used the free domain that came with it to register a second branch of Glow Steady, just in case I decide two is the way forward.

My blog does currently cover both of my main areas of interest, and I guess that’s what you’re supposed to talk about. Looking at my most viewed posts, there is a clear winner for the kind of content is most popular. Of course, primarily my blog should reflect what I want to talk about, does that mean I shouldn’t narrow my scope? In that post I went over my 5 most viewed posts, four of them were recipes; the top four to be more precise. And out of the top 10, seven were recipes.

I’m not planning on making any sudden changes, but I am reconsidering my schedule for the month of January at least. Before Christmas my schedule went a little off track. But before that I followed a general pattern of two beauty posts and one recipe post a week. For January, culinary inspiration permitting, I’m planning on switching that around to two food related posts and one beauty post a week to see if that feels more comfortable. Then we’ll probably come back this post in a month and re-evaluate the situation.


So, after a long ramble, you can take from this that I’m feeling a little stuck in the blogging world. And that I need to figure out whether two niches can be a niche. My blog is still in its infancy and with that I feel like my content still has time to develop.

Have you ever had moments like this with your blog? I would LOVE to know your thoughts on this subject in the comments.

Until next time,



Blog planner featured from Dot Creates.

Niche word count: 8

37 thoughts on “Am I Doing This Blogging Thing Right?

  1. I feel like every blogger has gone through this stage of questioning their whole ‘brand’ and that’s completely normal. As cliche as it is, blog about what makes you happy and don’t start thinking about what your readers want. Of course your readers are incredibly important but i feel as though, for my personally, i love reading blog posts where i can tell a person is passionate about the subject they talk about, not if it interests me. I’m not really into reading blog posts about food as food and cooking isn’t really a hobby of mine, but i get really captivated in your recipe posts because i can tell it’s something you really enjoy doing and for me that’s what sells a post.

    1. First of all I think that’s possibly the sweetest comment I could have ever asked for so thank you! And secondly, that’s part of the reason I’m so conflicted. I love both so I’m not sure how much of a sacrifice it is to give one up for the other. Totally get your point though x


  2. Hi, I think all bloggers go through this, I think there is nothing wrong with having a couple of niches so long as you stick to them and your followers know what to expect. Oh if its what you want to and feel happy about what you are writing about that is all that counts.

  3. I don’t think you should pressure yourself to conform to niches! Do whatever you feel is right and don’t worry about what other people think! ❤️

    1. I think it’s less about other people and more myself stressing out over wanting it to fit in a neat little box, I’m a lot like that in real life so the fact I don’t think I have a clear focus on the internet is just a reflection of that. Thank you for the advice x


  4. I’m new to blogging and yes I get where your coming from. I simply have too much I want to get out there that it wouldn’t fall into 1 niche and therefore it is holding me back from getting started properly. I’m also starting on a planning schedule foe the new year and hopefully it will point me in the right direction. Good luck

  5. Just want to add that I love reading both your beauty posts and recipe posts Sophie. I think they both fit together well as you are promoting and inspiring readers to live a healthy lifestyle – taking care of your body inside and out. I don’t think it matters too much about sticking to one subject, I can tell you are passionate about what you blog about and your content is always interesting, keep up the great work! xx

    Bexa |

  6. I really do enjoy reading your posts, your recipe ones are so interesting and the food always looks delicious! The main thing is that you enjoy what you are writing about, and passionate about it otherwise it will put too much pressure on yourself! I hope you find out what direction you’d like to go 🙂 as has been said, I’m pretty sure most people go through this!


    1. Thank you! Yeah I think a lot of people do, that’s part of the reason I decided to put it out there rather than just letting it rattle around in my head. Thanks again for the continued support x


  7. This is a great post and i’m defo new to blogging and have only been doing it for 6 months on and off but i love it! Hope you find out what suits best for you and what direction you want to head towards regarding your blog! x

  8. I have gone through this when I started, I only wrote about movies but then I wanted to write about books, and music and supernatural/paranormal stuff, I wanted to write about my children on occasion and I wanted to write about little things about myself and I thought for a second I can’t write about all that, but I did because it’s my blog and it’s a reflection of who I am, so now I write what I want, when I want. There’s always going to be an audience for what you write about. I hope this helps.

  9. Your blog is absolutely lovely, Sophie. Even if you feel like you haven’t entirely found your place in ‘blogging land’ yet. I hope you reach your blogging goals before the end of the Year and no shame if you don’t. You worked hard and your blog shows it. Also, the niche wordcount comment cracked me up! Have a lovely NYE!

  10. Totally can relate to this. My blog is similar.. a little bit of everything! And I also find recipe posts do a lot better on the whole. I would say continue writing what you like ☺️ Good luck with 2018! x

  11. You’re absolutely not alone at all! I think finding your true niche takes a lot of time and experimenting, and it’s good when you’re starting out to just write what you’re drawn to writing. ☺️ The more you blog, the more it will become clear which path is best for you!

    Looking very forward to following your journey!

  12. I’ve been thinking about this too, I don’t feel like I fill a nieceh at all, I want to write about everything and anything that I want to share! It’s unfortunate that it’s so difficult to grab an audience by just being you at first. I get that, people want content they can trust, and not everyone is going to like someone’s way of looking at the world or their writer’s voice.

    I honestly wouldn’t worry so much about keeping to one particular topic, or naming yourself a lifestyle blog if you don’t want to. I think it’s more important to create a brand and a voice, a true reflection of your personality that people will be drawn to. I’ve had the best, and most honest feedback on posts that were most personal to me, not even serious ones, just things I’m interested- hobbies and stuff.

    Perhaps you feel this way too, but I wish we could go back to blogging where it was just an online diary, and we found the uniqueness of our lives and the anonymity of the internet fascinating.

  13. Oh I totally get this and trust me we know exactly what it feels like. Although we originally had one blog and was al about food but we knew we didn’t want to be stuck with just the one topic, so we took the plunge and created a second blog for travel and we only post once a week on that one and 3 times a week on our food blog – we feel it’s worth it, so if you do too, do it!

    Jessica & James | /

    1. This makes so much sense to me. It’s not like I’m desperate to have just one thing, I just feel like my things are different and I’m not sure if they belong in the same place. I love that you guys are comfortable with two and have a different posting schedule for both. I really appreciate this comment x


  14. This is so interesting to here. I definitely felt this when I first begun my blog a few months ago, I wasn’t sure how often to do them. Soon I got more organised and I hope you make the changes you want because I always love to read your posts.

  15. I don’t think you need a niche at all! I describe my blog as a “reflection of me” because that’s exactly what it is: I have no “niche” because I’m don’t have one interest – none of us are! Write what you love and your readers will feel your passion!
    Jas xx

  16. Oh dear I hate these moments! I’ve certainly felt like this before with my blog – in fact, I’ve felt ALL the things! But I’ve learnt more so this year than any other to just roll with what you enjoy. I have about 400 different things I write about – I’m part book blogger, part lifestyle, I don’t fit into a niche, I’m just kinda floating amongst everyone else. And I’ve learnt to be cool with that 🙂 I love your blog! Will continue to support it however you go forward (: xxx

  17. I think my latest post deals with this as well. You got to know what is your prerogative and what you stand for. For me I got comfortable in what I know and what I feel my followers would like. That’s it. Every blogger has been here girl! Lovely post

  18. I 100% agree. I haven’t been blogging for that long and I’m still trying to find my bearings but I do feel a little lost and wondering if I’m doing this right. Thank you for this post!

  19. Girrrrrrl you know what, SO many of us go through this! It’s like a blog identity crisis lol! I remember about 10 months ago I went through something similar, I didn’t know whether my blog should be lifestyle or beauty or fashion or a bit of everything! I ended up opting for the latter. I know page views are important, but they’re not everything. Nowadays I just blog about what takes my fancy. Sometimes thats more fashion content, at others it’s more beauty, and sometimes its more mental health – this means there are fluctuations in my engagement, but I don’t mind it too much. I write for myself first and foremost, and just hope that there’s enough people out there willing to follow my journey.

    It’ll all work itself out in the end hun, just write about what YOU want to write about!

  20. You’re in such an interesting situation, I can’t say I’ve been in a similar one! I’d say since your audience seems to really like one style of post it does make sense to split your blog onto two sites. Because then you will please the people that come for recipes and you also have an outlet to write about whatever you want, even if each site will be posted on less frequently, if your readers are loyal they won’t mind as long as you don’t post once every month!

  21. I think, for me my blog is; what I’m interested in – the experiences I’ve lived the products I want to review, and the outfits I love. I don’t really have a niche – except for the fact that everything I blog about is important to me. I think that’s what I enjoy when I read other peoples blogs, that they write about what they’re interested in and what they like. I think two niches is perfectly fine! As long, as you are 100% sure about both topics! Hope you have a great holiday!

  22. I went through the same thing when I started my blog as a strictly beauty blog; however after awhile I wanted to incorporate more lifestyle and motivational posts because I wanted to be more personal with audience and felt that by doing so I don’t know what direction my blog would take but in the end it was fine as I now post both beauty and lifestyle related post on that same blog! I would suggest sticking to one blog and posting all your content there!

  23. While I have huge respect for niche bloggers, I like writing (rambling) about all kinds of things on my blog. I guess what I’m trying to say is you should blog about whatever you want whenever you want. Do what inspires you and makes you happy, otherwise it might take the fun out of it. And I’d stick to the one blog too. Good luck! X

    Lisa |

  24. Hey Sophie,

    Damn this is a lot of thinking, I am in exactly the same boat, I actually bought Sheila Joys Ebook to try and help me centre my blog and create it into what I want it to be. I am also a lifestyle blogger and therefore I don’t have much of a niche either. I think it might be worth checking out Sheila’s blog as she has lots of useful info on there and maybe you could check out her advice.

  25. Yeah I completely agree! I mainly blog about renovation and interiors, but when I read a really good book, I want to review it. But then a lot of people that are there to read about interiors think ‘What’s this doing on here?’. It’s a tough one, but I write what I want to write, not who to write for.

    Sarah |

  26. This post can really get someone thinking, I believe that when you have various interests these thoughts can come into play but guess what sweetie? You did your blog for YOU! You did it as a way to share your thoughts and your creativity and as much as you might want to pay attention to stats and niches, I believe your audience enjoys your versatility. I know I do 🙂 You already have different pages and categories so it makes it pretty easy to find your content. Do not wander off trying to balance to different blogs if in the long term you feel as though you’d lose your way…I think you’re doing a beautiful job and bravo for still thinking ahead with your little domain trick in case you do take that route. Best of Luck! <3

    xx Lena |

  27. I only just stumbled upon your blog today and have been reading a slew of posts, and I loved them all! I have also been feeling this struggle myself in my blogging — I do a lot of nail art and make up/beauty reviews, but for some reason those two worlds are exactly that, 2 worlds. However, like many who have commented before me, blog how you want to blog and the people who value you and your posts will stick with you through it all! I know I look forward to seeing how your journey pans out and I’m so happy I came across your blog for both kinds of posts xoxo

  28. I know exactly how you feel. My blog is still very new and I feel like I’m constantly questioning whether I’m in the right subject area, if I’m trying to do too much, or too little… it’s easy to let the doubts get on top of you. If you think splitting up your content could work I say go for it!

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