AD | A blog is a personal thing. When you started it, you only wanted a medium to express yourself and write about the stuff that mattered to you. Incredibly, the platform grew to the point where you secured sponsorship and went into blogging full-time. Congratulations! However, with success comes more responsibility. As a result of your increased tasks on your to-list, you may need to hire writers. But what are the must haves when you hire writers that you need to think about to make sure it all goes well?
With the right partners by your side, you can focus on the business aspect while they churn out quality content and your blog can become a full lifestyle brand. Or it can simply be good to have some alternative voices to discuss certain things. I’m sure many of the bloggers reading this will have featured a guest blogger before. It’s a bit like that, just turned up a notch.
Of course, recruiting writers means that you’re an employer. Like all bosses, you’re going to rely on essential features to make the process run smoothly. Here are four you should consider from a blogging perspective.
Must Haves When You Hire Writers For Your Blog
Intranet Software
Intranet software connects people like never before. Regardless of your location, you can communicate and interact with writers to further the blog and eliminate common pitfalls. The key for bloggers is to invest in an intranet program that allows you to keep up with recent posts. Communifire.com includes the feature in its service to stop its customers and clients from posting duplicate content. Your posts drive people to the site, so the last thing you want to do is bore them with articles that add zero value.
Document Creation Solution
If you have an image of a leader, you’ll probably find that it’s morphed into the Hollywood version. Sorry, but being in charge isn’t giving inspiring speeches and running headfirst into battle. For a blogger, it’s erasing the red tape so that your workers can be productive. Document creation from templafy.com does this by crafting frameworks and making them available to your entire workforce. Not only does this spread information, but it cuts out wastage. After all, your writers won’t have to spend time on needless admin. And it can help to keep formatting cohesive and avoid the messiness that can occur when several people are involved in the process.
Performance Tracking
You must track the blog as a whole to get a view of how well it’s performing. Of course, this gives you an insight into the success of writers’ posts and articles. After all, if you’re paying them, you need to know who is doing well. Once you obtain this information, you can provide feedback on their strengths and weaknesses to help them become better contributors. As always, Google Analytics is an excellent place to start as it contains plenty of data and presents it in easy-to-understand terms. Semrush.com and hubspot.com are more expensive but are viewed as more professional, too.
Payment Processes
The odds are that writers won’t work for free. You can try and employ people on a volunteer basis, yet it isn’t always a wise move. Remember that the best people will require payment, and everybody else, while cheap, aren’t up to the same standards. When you commit to paying people, you must deliver on your promises quickly and reliably. You can lean on paypal.com as it removes geo-based accounting problems. Still, you must select an accounting method – cash or accrual basis – and utilize a spreadsheet to track their earnings and deductions.
Without the above, you could run into significant problems when you hire writers for your blog. Have you ever hired writers for your blog? What was your experience like, do you have any must haves when you hire writers to add to the list?
*This is a collaborative post
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