Hi guys, today I’m coming at you with a foundation review. The Too Faced Born This Way foundation to be specific. As you’ll know from my birthday beauty haul, I’ve had this foundation about a month now. I’ve used it quite a lot in that time, so this will be a full review, not just a first impressions.
This claims to be a medium to full coverage foundation, long-wearing and comes in 35 shades (more on that in a minute). It’s a standard 30ml bottle and retails for £29, which I actually think is a pretty fair price for a high end foundation.
Too Faced are a cruelty free brand and the Born This Way Foundation is vegan friendly in all shades.
I’d wanted to try this foundation for the longest time, but I had a few concerns about shades. Since this foundation launched, Too Faced have expanded this range four times. It’s great that they have more, but it’s annoying when you’re waiting around for a lighter shade to launch.
I have the shade Swan which is for the fairest of skin tones with neutral to yellow undertones. And I think I screwed up. They recently launched the shade Cloud. Cloud is supposed to be for the fairest of skin tones with neutral to pink under tones. While I do have warmer skin, this entire range runs very yellow. As a result, the cooler shades are a true neutral rather than pink.
The shade Swan looks dark in the bottle. Orange in the swatch. Then gets lighter when you blend it. At this point it’s just about right for my skin. Then, annoyingly, it does oxidize slightly on me, making it a little dark. It’s not so dark that it’s too dark, but I think I would have been better with Cloud.
I didn’t know whether to include swatches of this because it blends so much lighter, but I included them purely for the sake of comparing undertones.
This foundation claims to blend seamlessly into the skin to give a natural but flawless finish. I’d agree that it blends really seamlessly. It can get streaky if you use a brush. After trying it with a few different things, I think you get the best results with either a beautyblender or a brush you can use in more of a stippling motion. On my dry skin, a beautyblender gives me a fresh natural to slightly dewy finish and a brush like the Real Techniques expert face brush gives me a true natural/ satin finish.
Coverage and Wear
I’d say this is a solid medium coverage foundation. You can build it but I don’t think you could get it to a FULL coverage. On me, it holds up well for around 10-12 hours before it shows serious signs of wear. Depending on how I’ve prepped my skin, I can have a hard time getting it to stay on my nose. A silicone based primer gives me the best results for making it stay.
I was a bit nervous about the coconut water in this. Eating coconut gives me cystic acne, so I tend to shy away from it wherever possible. The coconut doesn’t break me out, but I do notice it clogs my pores a little if I wear it daily for over a week.
This foundation isn’t fragranced but it does have a scent. It contains rose water too which can irritate some skins.
It also contains hyaluronic acid, which we all know I love.
This product does not irritate my sensitive skin in any way. But I wanted to include the potential irritants for other people.
I love this foundation. It has more coverage than I typically wear on a day-to-day basis, but I think this would be gorgeous for nights out/ special occasion makeup. I’m going to a wedding this weekend and this is a very strong contender for that. It’s a shame that the shade descriptions are a bit misleading, but that could have been avoided if I had a Too Faced near me.
- Great shade range
- Dry and sensitive skin friendly
- Blends well
- Good value for high end foundations
- Photo friendly (no spf)
- Clogs pores when used for extended periods
- Shade descriptions misleading
- Some potentially problematic ingredients
Would I repurchase?
Absolutely. The only real issue I have with this product (other than the shade) is the fact it clogged my pores when I wore it for longer than a week. I wore it that long to begin with because it was new and exciting and I was still figuring out how to use it for the best results. In reality, I usually mix up my foundation choices every few days or so, so that issue isn’t really an issue for me. I think this makes my skin look amazing, it feels weightless and I look so healthy when I wear it. I’m going to continue with Swan for the next few weeks, but I actually think I’m going to pick up Cloud as we head into winter. So, not only would I repurchase, I’ll repurchase in multiple shades. I’m really impressed with this product.
Have you ever tried this foundation? What are your thoughts? Did you find matching your shade a bit challenging?
Until next time,
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